About Us
Football is more than a game, football is a way of life. The game consists of a small community of players and coaches, often working toward similar interests. Cover-0 finds commonality in our communities to improve growth and stability over your career. Cover-0 recognizes that relationships and community are more than buzzwords, and are necessary tools to ensure successes. These relationships, however, cannot be built on a superficial level, but instead on trust, honesty, integrity, and devotion.
We define our success from our clients’ growth and successes. We take all those who care about you, your coaches, family, friends, to find out what is the best fit for you and how to make you the best you for your career and afterward; physically, mentally, and spiritually. On a case-by-case basis we will efficiently build a system to limit distractions, maximize football value, limit stress, and promote family both in our community and in your home. Premium quality and attention to detail is our standard. Our clients are our family.
GEORGE HOLLEY
I love football; always have. My dad was a head ball coach for over 30 years. Since I could walk I was hanging out on the practice field during the week and on the sidelines on Friday nights. This is not a job for me, but a passion.
God has blessed me with many things. First and foremost my wife Kylie and our four kiddos; Trey (born 11/2013), Brynn (born 11/2015), Wyatt (born 7/2018), and Kase (born 7/2020). I was also blessed to play college ball and be voted team captain, play indoor ball, and go to law school. I have experienced this game as a player, coach, and now agent. With the successes of players, I have earned the trust of NFL and collegiate scouting departments.
As a former Colorado High School Football Player of the Year and 4 year starter for Princeton University football, sports have fueled and shaped my life. I have also had many other interests in life, however, and I like to think of myself as a pure entrepreneur. After being hard hit in the Great Recession of 2008, I took my last dollars in 2009 and founded High Country Healing (HCH), a medical marijuana dispensary, one of the first dispensaries in a state that was one of the first in the country to legalize cannabis. The company began small, turning small profits into reinvestments into my company, to organically build what is now a $20,000,000 in annual sales company featuring 4 stores and an 18,000 sf cultivation facility with over 100 employees in total. In total, I own 7 companies and have negotiated the sale, purchase, or investment in at least 15 deals over $1,000,000.
I have two beautiful kids, Leo and Mac, and one guardian angel.While I truly enjoy the art of negotiation and building brands and companies, I value family above all. These relationships are the foundation of my companies. After all of this passion that I have for sports and business, I have an even bigger passion to help others. I care about people, and I believe I contain a gift to be able to listen and understand people.
THE COACH D LEGACY
Every great player or coach has someone who was their Coach D; someone who was their mentor, loved unconditionally, truly loved the game of football, was selfless and generous to a fault, and acted as the glue of their community. Coach coined the phrase “you know who loves ya,” and he always meant it. Despite leaving this world in July 2011, Coach certainly plays a leadership role in Cover-0.
Nick and I played high school football for my dad and his defensive coordinator, Coach D (or simply “D”). Of course D was at every summer lift, run, and camp. But Coach’s true gifts were keeping his front door open to any kid in the community, athlete or not, who needed a friend. He gave money when he didn’t have it, time when he had something better to do, and love to everyone. Some of my favorite memories were at Coach’s house, either at pre game where he would make his patented Sicilian spaghetti sauce complete with a hard boiled egg, or watching some game film or NFL ball on Sundays.
We chose to name our entity Coach D, LLC after Coach D. Although we chose the trade name Cover-0, we chose “Coach D, LLC” as the entity name because of the values he instilled and the love we had for one another. The “window” in our logo is also a “D” shape in honor of Coach.
He was more than a coach. He was a man of loyalty, trust, passion, and love. His example helped lay the foundation for everything Cover-0 stands for, and aspires to be.
You know who loves ya.
George Holley
Agent/Owner
I love football; always have. My dad was a head ball coach for over 30 years. Since I could walk I was hanging out on the practice field during the week and on the sidelines on Friday nights. This is not a job for me, but a passion.
God has blessed me with many things. First and foremost my wife Kylie and our four kiddos; Trey (born 11/2013), Brynn (born 11/2015), Wyatt (born 7/2018), and Kase (born 7/2020). I was also blessed to play college ball and be voted team captain, play indoor ball, and go to law school. I have experienced this game as a player, coach, and now agent. With the successes of players, I have earned the trust of NFL and collegiate scouting departments.
Nick Brown
Owner/Advisor
As a former Colorado High School Football Player of the Year and 4 year starter for Princeton University football, sports have fueled and shaped my life. I have also had many other interests in life, however, and I like to think of myself as a pure entrepreneur. After being hard hit in the Great Recession of 2008, I took my last dollars in 2009 and founded High Country Healing (HCH), a medical marijuana dispensary, one of the first dispensaries in a state that was one of the first in the country to legalize cannabis. The company began small, turning small profits into reinvestments into my company, to organically build what is now a $20,000,000 in annual sales company featuring 4 stores and an 18,000 sf cultivation facility with over 100 employees in total. In total, I own 7 companies and have negotiated the sale, purchase, or investment in at least 15 deals over $1,000,000.
I have two beautiful kids, Leo and Mac, and one guardian angel.While I truly enjoy the art of negotiation and building brands and companies, I value family above all. These relationships are the foundation of my companies. After all of this passion that I have for sports and business, I have an even bigger passion to help others. I care about people, and I believe I contain a gift to be able to listen and understand people.